Sales Funnel Analysis:
eliminate losses and accelerate the path to purchase
We find where and why you're losing customers on the way to payment — and provide an action plan that boosts conversion and revenue.
Sales are lost not 'in general' — they're lost at specific points
Usually 80% of losses sit in 1–2 steps: form, cart, shipping, payment. Funnel analysis shows exactly which step breaks conversion.
Traffic but no leads
Ad money is spent, but leads or payments are few. It's unclear where exactly users are dropping off.
No unified picture
Marketing argues with product and design without a shared understanding of where the real problem is.
Conversion dropped
'Something broke' — but where exactly and for whom? Without segmentation, the cause won't be found.
Random fixes
You change buttons and headlines without data — time and budget go to waste.
Result — a clear loss map and growth plan
Not a 40-page report, but specific conclusions and a prioritized action list.
Funnel map
Steps, conversions, time to conversion, bottlenecks.
Loss segmentation
Sources, devices, regions, new/returning users.
Tracking audit
Events, attribution, duplicates, gaps, 'broken' steps.
Improvement backlog
What to change, why, and in what order.
What we analyze
Website / E-commerce
Leads and purchases without 'holes' along the way: view → product → cart → shipping → payment → thank you.
Lead Generation
From entry to lead: landing → form → confirmation → contact with manager.
SaaS / App
Activation and retention: install → signup → activation → paywall → purchase → retention.
Mobile App
In-app funnel: first launch → onboarding → key action → subscription.
How we work
Systematic approach: from data audit to implementation plan.
Data audit
We check events, steps, and tracking quality. Without correct data, any optimization is random.
Funnel building
We build the funnel in GA4, Amplitude, or Mixpanel. Segment by sources, devices, cohorts.
Cause diagnosis
We link numbers with behavior: session recordings, heatmaps, surveys. We answer 'why it drops'.
Implementation plan
Prioritization by impact × effort. Quick wins for 7 days + roadmap for 30–90 days.
We work with your stack
or recommend the optimal one
We use modern funnel and analytics tools.
Packages
Choose the right format. Exact price depends on complexity and number of funnels.
Quickly understand where you're losing sales
- Tracking audit (basic)
- 1 key funnel + segmentation
- Top-10 losses + causes
- List of 'quick fixes' for 7 days
Deep analysis and growth plan
- 2–3 funnels or 1 deep dive
- Behavioral analysis
- Backlog of 20–40 improvements
- Prototypes for key blocks
- 30-day implementation plan
Regular monitoring and growth
- All funnels monitoring
- Monthly initiatives
- Work with dev/marketing
- A/B tests for disputed changes