Комплексный UX-аудит с eye-tracking и фокус-группой
На основе юзабилити-аудита, eye-tracking и фокус-группы выявили потери в коммуникации оффера Rebotica и собрали поэтапный план UX-доработок.
We gather your target audience, create structured questionnaires, and analyze responses. You get data for decision-making, not hypotheses.
Survey hundreds of respondents in the same time as 10 in-depth interviews. Statistically significant data instead of individual opinions.
Anonymity and absence of a moderator remove social pressure. People answer more honestly when not being observed.
From brief to first results — 3-5 days. Perfect for validating hypotheses before expensive development.
Professional tools for collecting, validating, and analyzing data. Every step is controlled.
Unmoderated research is effective where reach and quantitative data are needed.
NPS, CSAT, CES — we measure customer loyalty and find churn drivers.
Which features do users need most? We rank the backlog based on data.
We study needs, barriers, expectations of the target audience before product launch.
We compare design, naming, positioning options before development starts.