Moderated Usability Testing
We uncover conversion blockers, interface barriers, and product growth points in 1 week. Real users, live scenarios, proven insights.
Zoom / Google Meet, up to 60 min
Insights analytics miss
Numbers show 'what' happened; we explain 'why'. You see real emotions and decision-making logic.
Lower cost of error
Testing hypotheses on prototypes is 10x cheaper than fixing code. We find critical issues before launch.
Impact on key metrics
Removing identified barriers directly improves conversion rates, retention, and LTV.
Research technologies
We use a professional stack to capture behavior, analyze emotions, and process data fast.
Comfortable software
We use popular video conferencing platforms like Zoom, Yandex Telemost, or Google Meet.
Session recordings
All sessions are recorded for analysis to uncover subtle issues.
Scenarios
We create detailed scenarios that participants follow during testing.
Think Aloud protocol
Users vocalize their thought process — we understand the logic behind the actions, not just the clicks.
AI digitization
AI speeds up data analysis by processing large volumes in minutes.
Surveys and questionnaires
Participants complete surveys after testing about experience and pain points.
AI Eye-Tracking
Webcam-based tracking. We generate heatmaps showing exactly what users noticed and what they completely ignored.
Virtual Observation Room
Live streaming for your team. Watch the test in real-time behind the 'digital glass' without distracting the user.
Highlight Reels
Don't watch hours of footage. We deliver a concise video cut of critical friction points and insights.
Emotion AI
Neural networks analyze micro-expressions to detect frustration, confusion, or delight moments.
Interactive CJM
We map the user journey in Miro/FigJam, pinning insights and barriers directly onto the interface map.
Where ROI is highest
Moderated testing delivers the most value where the cost of error is high and user flows are complex.
E-commerce
Finding barriers in checkout, filters, search, and product pages to boost conversion.
SaaS & B2B
Optimizing onboarding, dashboards, and complex workflows to improve retention.
Fintech & Banking
Testing trust, transparency of terms, and adoption of new features.
Mobile Apps
Validating navigation, touch interactions, and usage patterns on real devices.