Как убрать потери в пути к заявке (UX-аудит)
В юзабилити-аудите express-med-service.ru выявили разрывы в конверсионной воронке и приоритизировали правки, что помогло увеличить конверсию в заявку на 23%.
Speed up your site —
boost conversions
Comprehensive audit of loading speed, Core Web Vitals and technical optimization. Every second of delay reduces conversion by 7%.
Core Web Vitals
We analyze LCP, FID, CLS — Google's key metrics for ranking and UX.
Loading Speed
We measure TTFB, Time to Interactive, Speed Index on real devices.
Mobile Version
Separate audit for mobile — 60% of traffic comes from smartphones.
Server Side
We check server configuration, caching, CDN and databases.
Why speed is critical
Google uses Core Web Vitals as a ranking factor. A slow site loses search positions and customers.
53%
leave if loading > 3 sec
7%
conversion loss per second
What we optimize
Comprehensive approach to acceleration: from frontend to infrastructure.
Images & Media
We implement WebP/AVIF, lazy loading, responsive sizes and CDN for static assets.
JavaScript & CSS
Minification, tree-shaking, code splitting, critical CSS and deferred loading.
Caching
We set up browser cache, Service Workers, server caching and CDN.
Server Optimization
Database query optimization, HTTP/2, Brotli compression, preconnect and prefetch.
